I don’t always tune in for the Super Bowl’s Halftime Show, but this year I did. And whoa! I do not regret it at all. I’m extremely glad and relieved I didn’t miss it. ‘Cause what a show! And more than that… What a moment in History!
Of course, I’d been hearing about it. There was controversy around the fact that Bad Bunny would do the performance, with an increasingly (and absurdly) “nationalist” regime forming and taking place in The United States. There were people mad about it. A Puerto Rican?!? That’s not America! And well, he gave them a Geography lesson. It was also particularly delightful how welcome he was in the state of California, which even declared a day in his honor.
Know him or not and hate him or not, something about Bad Bunny is undeniable: He’s got his own flair. One that, as he established himself through his trajectory, brings with it what we’d call Sabor Latino, or rather, to quote him, “Sazón”. Yet, in his case, it is not merely (or precisely) about being comparatively sensual and ‘hot’, but about unabashedly bringing that - and more - forth to an extent like never before. Next to him, a todos nos falta sazón!
It actually made me so indescribably happy to see so much culture plastered all around, telling our stories, capturing our history. It’s like he tried to include everything, as much as he could, and then wraps it up with the line of “Debí tirar mas fotos” (“I should have taken more pictures”). And to do so while on such a wide-reaching and impact-causing platform. It was not only genius, but meaningful and significant af. There were some, Latino or not, whining about how it was showing ‘the worst’ and how it was ‘below standards’, and that’s just telling on themselves. Too shallow to get the point. If there’s a genuine Art & Culture subject, they’ve failed it horribly.
The chosen lyrics that were sung were also quite interesting to me. It’s a bit of this and that, here and there, but, overall, paints a picture of what it’s like to be Latino or, at the very least, to mingle where he mingles. The censored part amused me for real, got me repeatedly laughing about it by myself. And so did the “Cuidao con mi corrillo que somos un montón” part. It was all quite unhinged, but in a fun (and harmless) way.
Lady Gaga’s appearance was such an unexpected surprise! I applaud that “mismatched” move. Like, who would have guessed? And there she was, celebrating a culture, with both dedication and respect. Adding to it no other than one of my most personal favorite songs. However, as Salsa! It’s as though she’s making dreams come true before they’re even dreams, if that makes sense. Then, as if that wasn’t more than enough already, came Ricky Martin to hit us hard in the feelings. Abuelita, noo. Our lands, nooo.
It is no exaggeration to say that a ton of us LOVED it. Especially Canadians, apparently. You had to be awfully determined to hate it in order to do so. Even if you are indifferent about the genre or it sits among your dislikes, the show was undeniably extraordinary. Truly, amazingly put together (best appreciated in video, though). That level of attention and commitment it must have taken to get it all exactly as it went astounds me and makes me grateful that there are still people giving so much to art.
That moment when Bad Bunny looks straight into the camera, and therefore into your eyes, to tell you, as if one-on-one, to believe in yourself and that you’re worth more than you believe is priceless. The self-care gift you might not have known you needed but got anyway.
You think I'm oversentimentalizing this? Understandable. But did you see the trailer? If you haven't, you should. It speaks for itself. Our ancestry and our roots have been wonderfully preserved. More profoundly and grandly than I could ever ask for. My heart is beyond full. 💝
Guess I’m listening to Bad Bunny now...
PS: I absolutely adore the irony of practically 'Seasoning' a 'Super Bowl'.












